Amy Cueva

Mad*Pow

Amy Cueva is founder, chief experience officer, and healthcare principal at Mad*Pow, a design agency focused on improving the experiences people have with organizations, technology, and each other.

Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the U.S. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference—now in its fourth year and expanded and rebranded as HxRefactored—Amy has successfully connected and networked disparate parts of a challenging and siloed system.

Amy’s grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech named her one of its 2009 Women to Watch, and she supports An Orphan’s Dream, a nonprofit organization supporting AIDS-orphaned children in Gachoka, Kenya.